1Malaysia
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How Did 1Malaysia Begin? Thirteen ISA Detainees and a New Slogan
Najib first built an image through releases, inclusion and government transformation; a few months later, a new development fund appeared in the same language of fast execution
On the day he took office, Najib announced the release of 13 ISA detainees, lifted temporary bans on two newspapers, and introduced "1Malaysia: People First, Performance Now". The government later launched the GTP and ETP, using indicators and delivery to shape a technocratic image; but power concentrated in a prime minister who was also finance minister made the success or failure of oversight return more directly to one person.